WPP is the world's biggest advertising company by revenue, with around 190,000 employees in 3,000 offices in 112 countries. Universal McCann is a creative media agency that works with some of the biggest names in the industry, such as Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. Cheil Worldwide is South Korea's largest advertising agency and is more than three times larger in turnover than its closest domestic rival.
The agency has 53 offices in 43 countries with 6,200 employees worldwide. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most renowned and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating iconic characters for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years.
JWT is a true global agency with more than 200 offices in more than 90 countries and nearly 10,000 employees. The WPP agency is the registration agency for Church's Chicken US., S. Marine Corps., Subway and KPMG to name a few. Mindshare was created in 1997 and is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia.
Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. In 1949 Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and accolades. While maintaining a lower profile than other major agencies, DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while serving as the registration agency for McDonald's, Jeep and more. Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media content public relations and global business.
Dentsu was founded in 1901 and works with global brands such as Facebook. With the ability to provide everything from strategy to logistics as well as branding and cybersecurity more companies are choosing to work with this multifaceted agency. Deloitte Digital is only scratching the surface of its capabilities and the agency continues to acquire talent recently acquiring San Francisco-based creative store Heat and Swedish agency Acne. Advertising agencies work with their clients to design and initiate advertising campaigns using media including online advertising television and radio advertising mobile marketing out-of-home advertising (such as billboards) and more. All this continues to blur the line between what is considered an agency and who is best suited to support your global marketing advertising and digital initiatives. WPP plc is the world's largest advertising agency by revenue generating $17.34 billion last year and is considered one of the top five advertising agencies in the world along with Dentsu Publicis Interpublic Group of Companies (IPG) and Omnicom. Together with WPP plc Omnicom Group The Interpublic Group of Companies (IPG) and Dentsu Publicis is considered one of the five largest advertising agencies in the world. The most prominent advertising companies in Omnicom Group are BBDO Worldwide DDB Worldwide DAS Group of Companies Omnicom Media Group TBWA Worldwide. Ad agency planners tend to be able to create a very powerful and trusting relationship with their clients because they are seen as having intellectual prowess seniority and empathy in the creative process. Proximity Worldwide is a global digital agency specializing in digital advertising direct marketing CRM. Hakuhodo a Japanese advertising and public relations company ranks sixth on this list of 10 largest advertising agencies in the world. One of “most modern forms” of digital advertising is through short videos which have high probability of being shared on social media sites. In fourth place on this list of 10 largest advertising agencies in the world is The Interpublic Group of Companies (IPG) a publicly traded American advertising company. Originally in 18th century & first half 19th century advertising agencies obtained all their income from commissions paid by media for selling space to customer. The United States is largest & most sophisticated advertising market in world where virtually every aspect of modern marketing industry was conceived & developed. Successful campaigns begin when clients build good relationship with agencies & work together to determine what their goals are. An advertising agency often known as creative agency or ad agency is company dedicated to creating planning & managing advertising & sometimes other forms promotion & marketing for its clients.