WPP plc is the world's largest advertising agency by revenue, generating $17.34 billion last year and is considered one of the five largest advertising agencies in the world along with Dentsu, Publicis, Interpublic Group of Companies and Omnicom. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people.
South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival. The agency has 53 offices in 43 countries with 6,200 employees worldwide. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence.
The agency was known for creating pets for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees.
The WPP agency is the registration agency for Church's Chicken, US, S. Marine Corps, Subway and KPMG, to name a few. Created in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia.
Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and awards. While maintaining a lower profile than other major agencies, DDB continues to work with major brands, from Heineken to Ubisoft and Volkswagen, while serving as the registration agency for McDonald's, Jeep and more.
Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media, content, public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. With the ability to provide everything from strategy to logistics, as well as branding and cybersecurity, more and more companies are choosing to work with the multifaceted agency.
Deloitte Digital is only scratching the surface of its capabilities, and the agency continues to buy talent, recently acquiring San Francisco-based creative store Heat and Swedish agency Acne. Alphabet Inc is a technology company and is the parent company of Google. Alphabet has a presence in technology, life sciences, investment capital and research. Google is the world's largest search engine and also has a presence in Cloud Technologies.
Tencent Holdings is a multinational investment company based in China. Tencent is a leading provider of value-added Internet services in China. Since its inception, Tencent has maintained steady growth under its user-oriented operating strategies. On June 16, 2004, Tencent Holdings Limited (SEHK 700) was made public at the main meeting of the Hong Kong Stock Exchange.
WPP is the world's largest advertising company in terms of revenue and employs around 190,000 people in 3,000 offices in 112 countries. It was founded in 1926 in France, which is considered to be the oldest and largest advertising company & in the world. Publicis Groupe is owned by Maurice Levy, including Saatchi & Saatchi and Leo Burnett. It recently took full control of BBH and acquired a long list of digital specialists, including Digitas, Razorfish and Sapient.
Publicis Groupe was founded in 1926 and is one of the oldest and largest Western advertising companies in the world. With offices in more than 80 countries, the advertising agency has done a great job for Cartier, Citi, Heineken, L'Oreal, Nestle, P&G and more. Everyone thinks they know who the biggest marketing companies in the world are, and I'm sure you know some of the famous agencies like BBDO, Havas or Grey. While the previous five advertising and marketing groups have consistently dominated the advertising industry, they have faced new challenges to the global advertising budget with startups and consultancies expanding into digital marketing.
Next in line is McCann (formerly McCann Erickson), a global network of advertising agencies, with offices in 120 countries. Publicis Groupe's subsidiary companies offer services from market research to public relations, brand creation and definition of brand identity. This list represents the 50 largest agencies and not the networks or groups of agencies such as WPP, Publicis Group, Dentsu Inc, Interpublic and Omnicom Group. They create content in a variety of media including mobile and interactive communication, television, magazines, film and out-of-home advertising.
The company has faced some marketing challenges, especially during the transition period of the 2000s, but it recovered and remains one of the “Big Five Advertising Agencies”. Grey is one of the world's leading advertising agencies, serving one-fifth of FORTUNE 500 companies. After North America, the regions with the largest advertising budgets include Asia and Western Europe. They are considered the most awarded and effective advertising agency in the world, with 15,000 employees in 289 offices in 81 countries.
The Japanese advertising agency offers services including marketing, public relations, digital media, content, promotions and global business. Omnicom owns and monitors several powerful networks, including BBDO Worldwide, DDB Worldwide, TBWA Worldwide and DAS Group of Companies. . .